This type of study allows to measure the knowledge of a brand by the consumer and to analyze the image.
The main objective is to measure the effectiveness of the communication policy and the actions directed in order to improve the visibility of the company.
The data can be collected in two different ways: spontaneous, that is to say after a direct referencing of the brand by the consumer, or assisted, namely trough a proposed list of brands.
The notoriety study goes hand to hand with the image study which consists in identifying the values and the identity revealed by a brand or a business. It is also possible to observe how consumers perceive this brand and thus how they relate to it.
Whichever the method used, Bretagne Conseil commits itself to give to the customer the decision-making capacity regarding the communication plan to be put in place.
